Journées de l'optimisation 2017

HEC Montréal, 8-10 mai 2017

1er Atelier Canadien sur l'optimisation des soins de santé (CHOW)

HEC Montréal, 10-11 mai 2017


HEC Montréal, 8 — 11 mai 2017

Horaire Auteurs Mon horaire
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TB3 Marchés et compétition / Market and competition

9 mai 2017 10h30 – 12h10

Salle: Marie-Husny

Présidée par Tulika Chakraborty

3 présentations

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    10h30 - 10h55

    Economic and Environmental Impact of Vertical Decisional Sequences under Horizontal Competition and Integration

    • Fouad El Ouardighi, Présentateur, ESSEC Business School
    • Jeong Eun Sim, KAIST Business School
    • Bowon Kim, KAIST Graduate School of Management, Korea

    This study seeks to characterize both market structures and vertical decision sequences that are most effective in terms of economic competitiveness and environmental sustainability. The following research questions are addressed:
    - Which decision sequence between manufacturer’s abatement effort and retailer’s price is most favorable in terms of net emissions and firms’ profits in vertically integrated markets?
    - Which vertical leadership is most favorable in terms of net emissions and firms’ profits in vertically competitive markets?
    - How do horizontal competition and integration modify the relative impact of the decision sequence between abatement effort and price in vertically integrated markets, on the one hand, and the vertical leadership in vertically competitive markets, on the other hand, on net emissions and firms’ profits?

  • Cal add eabad1550a3cf3ed9646c36511a21a854fcb401e3247c61aefa77286b00fe402
    10h55 - 11h20

    Price competition induced by partially green -sensitive consumer market

    • Arka Mukherjee, Présentateur,

    Contemporary research shows that a fully green consumer market is not a close reality. This paper studies the price competition between green and non-green products in a some specific marketing channels with different power structures. We analyze the optimal strategies for different players and find the conditions for profit maximization.

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    11h20 - 11h45

    Price competition and quality competition: National brand vs. store brand

    • Tulika Chakraborty, Présentateur, Research Associate
    • Satyaveer S. Chauhan, Concordia University
    • Xiao Huang, John Molson School of Business, Concordia University

    We consider a supply chain in a market segment where a national brand competes with a retailer’s private label product with respect to not only price but also quality. We use the game theoretic model to focus the impact of different channel leadership of quality-setting stage on optimal decisions.